This Is Not a Fashion Film

Fashion film for London based David David's AW 2012/13 collection which premiered at Canon Cinema in Somerset House during London Fashion week. Direction, script and production by Adam and Tree Carr from the East London film/radio/event factory Today is Boring in collaboration with the British Fashion Council.  David Saunders, the designer behind David David was originally an artist and switched to fashion 7 years ago - he was once artist Tracey Emin's assistant. The film tells the tale of two strangers who spend the night together  – the girl awakens first in the dude's apartment – either he has the weirdest roommate ever or she is completely losing her mind....